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Jul 1, 2013

New ROUTEX logo

The ROUTEX alliance has agreed on new visual elements of the ROUTEX logo, trademark and brand.

The logo has not been changed since the beginning of ROUTEX in the early 1990’s and the visibility at service stations is not optimal. The intention has been to create an evolution of the brand, rather than a revolution and to build on basics in the existing trademark.

The introduction of the new logo will be gradual and old logos will only be replaced when station IDs are replaced and new card batches ordered etc. So the old logo will exist in parallel for several years in Europe, most likely.


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